MSOOCast

The operating system for commercial television

Launch a network, keep it on air, and sell every break. Built for studios, sports, hospitality, and apps that are not standing up a broadcast plant.

A content library becomes a 24/7 channel with its own ad breaks.

See how this network runs
Broadcast engineering lead
Ad operations director
Platform architect
Monetization strategist
Channel operations manager
Trusted by teams shipping modern TV
Commercial television · Live
latency 42ms

Libraries & feeds

Rights · VOD · Live

Channel Foundry

Schedule · Brand · Playout

Moment Exchange

Scene · Audience · Demand

Edge Splice

SCTE-35 · Frame accurate

Network Fabric

FAST · OTT · Hospitality · Sports

18.4K

Streams

97.2%

Fill rate

99.99%

Uptime

Powering every distribution surface for modern video teams

Studio networks Sports desks Hospitality television OTT app origins

Networks

Four ways to run television on MSOOCast

Studios, sports rights holders, hospitality groups, and OTT apps use the same operating system. The network they launch is different.

Studio networks

A linear network that keeps airing — and earning — after the premiere window.

  • Schedule, brand, and originate the channel from one console
  • Price each break from the scene on screen and the demand in market
  • Deliver the same channel to FAST platforms and your own app

Engagement

Platform

Your operators run Channel Foundry, Live Desk, Moment Exchange, Edge Splice, and Network Fabric. MSOOCast is the system. Your team is the network.

Engagement

Operated network

MSOOCast specialists run playout, live control, and yield with you. You keep the brand, the rights, and the audience. The channel stays on air and the breaks stay sold.

Product suite

Five products. One television business.

Originate the channel, run the live event, price the break, splice it at the edge, and carry the same network to every screen.

Origination

Stand up a channel from the library you already have

Schedule, brand, and originate FAST and linear channels from one console. Dayparts, graphics, and live slots live with the channel — not in a second playout system.

  • Daypart scheduling and automated playout
  • Graphics, bugs, and channel branding
  • Libraries and live slots on one timeline
  • Private cloud, on-prem, or managed deploy
Design a channelOne console · for schedule, brand, and playout
Playout Control Room
14:22:07:12
Live sports program feed
ON AIRPGM · SPORTS 24/71080i · 59.94
Timeline SchedulerGMT+0
PGM
AD
BUG
LIVE
ID
PGM
SPORTS 24/7
SPORTS 24/7
Live
CINEMA FAST
CINEMA FAST
Live
NEWS NOW
NEWS NOW
Live
HOSPITALITY 1
HOSPITALITY 1
Standby
Partner ecosystem

The commercial layer sits on the stack you already run

Cloud playout, ad exchanges, device partners, and identity stay connected to Channel Foundry, Moment Exchange, and Network Fabric.

Cloud Playout
CDN Partners
Ad Exchanges
SSP / DSP
Device OEMs
Systems Integrators
Analytics
Identity
From a library or a live feed to a network that earns.
How it works

A path from rights to a running network

Platform customers run it themselves. Operated-network customers keep the brand and the rights while MSOOCast runs playout, live control, and yield with them.

Connect rights, libraries, and feeds

Bring the content you can air and the live sources you already produce into one control plane.

Found the channel

Schedule the day, apply the brand, and originate FAST or linear from Channel Foundry.

Run live when the slate demands it

Move the event onto Live Desk — program, preview, graphics, and failover in one view.

Sell the break, then carry the network

Moment Exchange prices the moment. Edge Splice inserts it. Network Fabric delivers the same channel to every screen.

Broadcast engineers collaborating on video infrastructure

Customer Spotlight

A partner for the network you are about to run

Channel operators, live directors, and yield specialists work beside your team. Run the platform yourself, or have MSOOCast operate playout, live control, and the breaks with you.

Talk to our team
Broadcast engineering leadAd operations directorPlatform architectMonetization strategist
Partner-ready

Platform at a glance

12B+

Ad opportunities analyzed every month

40ms

Median edge insertion latency

99.99%

Playout uptime SLA for live channels

150+

Channels originated on the platform

What our customers are saying

Engineering the future of broadcast experiences together.

Read all reviews on Trustpilot

Latest resources

Answers for teams launching a network

How MSOOCast fits studio, sports, hospitality, and app networks — and how Platform differs from an operated network.

What is MSOOCast?
Guide

What is MSOOCast?

MSOOCast is the commercial television operating system for networks that are not building a broadcast plant. It founds the channel, keeps live events on air, prices every break, splices the spot at the edge, and delivers one network to FAST, OTT, sports, and hospitality.

Read more
Who is it built for?
Platform

Who is it built for?

Studio networks turning libraries into always-on channels, sports rights holders running live events, hospitality groups replacing legacy in-room television, and OTT apps that want AVOD, SVOD, and FAST to share one origin.

Read more
What is the difference between Platform and Operated network?
Integration

What is the difference between Platform and Operated network?

On Platform, your operators run Channel Foundry, Live Desk, Moment Exchange, Edge Splice, and Network Fabric. On an Operated network, MSOOCast specialists run playout, live control, and yield with you. You keep the brand, the rights, and the audience.

Read more

FAQ

Questions teams ask before they launch

Straight answers on integrations, deployment, and how AI lifts yield across your video stack.

Tell us which network you are launching

Share the network — studio, sports, hospitality, or app — and whether you want the platform or an operated network. We will map the products from there.

Send us a message

Contact Information

  • Office

    1309 Coffeen Avenue STE 1200Sheridan, Wyoming 82801

  • Hours

    Monday – Friday: 9am – 5pmSaturday – Sunday: Closed

Schedule a Consultation

Book a 30-minute working session on the network you want to launch, the products it needs, and whether you run it or we operate it with you.

Book Now